We engineer narratives for audiences. Media we own, products we build, and campaigns we run for the brands and institutions that need young Africans to listen.
More Labs is a media and narrative engineering company. Give us an audience you need to reach and a story that has to land, and we’ll build what carries it.
Local giants and global names, across music, drinks, technology, media and development.
Each one serves a different part of young Nigerian life, from the news cycle to the dance floor. Together they give our brand work a reach and a read on culture that most agencies have to rent. Tap any card for the full picture.
What young and smart Africans read. News and culture covered as one beat, in one direct voice, from politics and public-interest reporting to music, fashion and nightlife.
Lagos after dark, on the record. Vox pops, scenes and subcultures from the city’s nightlife.
One hundred Nigerians who moved their fields forward this year, across ten sectors.
Nigerian news in the language you speak, sent to your WhatsApp.
We work with brands that want a real relationship with young Africans. The same people who edit our publications plan your campaign, so the cultural read comes first and the deliverables follow from it.
Deep cultural research into how young Africans see your brand, your category and your competitors, followed by clear recommendations on positioning and voice.
Full strategy through to execution. We stay with you from the first insight to the final report, with our editorial and social teams in the room.
We build digital and physical spaces where your brand helps the culture happen: forums, series, events and communities that people return to.
When trust breaks, a press statement rarely fixes it. We help you understand what went wrong with the community and rebuild the bridge back, in their language.
Social content, video, design and editorial made by the team that runs MoreBranches, Broad Street and MORE100 every day.
Campaigns written far from the audience, trends chased months late, success measured in impressions. Young people notice, and they tune out.
Figures from More Labs market research.
The stories about young Africans were being told by people who hadn’t lived them. We decided to tell them from inside.
We start MoreBranches to cover young African life from the inside, without the distance of legacy media.
Through the pandemic and #EndSARS we report in real time and help move safety information, legal aid and medical coordination. Al Jazeera names MoreBranches among the Nigerian platforms that kept the protests covered.
The first MORE100 class honours a hundred Nigerians for the work they did that year. Brands like Adidas, Martell, Budweiser and Spotify keep coming back to reach our readers.
Google News Initiative selects MoreBranches, without an application, as one of six Nigerian news creators in Emerging News Voices. We start work with FT Strategies on revenue and begin building Nawa!
One parent company for the publications, the products and the brand work. MoreBranches goes social first with MoreBranchesTV. Come build the next chapter with us.
All three of us still write, edit, shoot and pitch. Tap a portrait to read more.
We’re hiring storytellers, editors, video producers and designers who know this audience because they are this audience.
Introduce yourself →Credited MoreBranches among the Nigerian platforms that kept #EndSARS covered.
Emerging News Voices cohort. One of six Nigerian creators, twenty across Africa.
Enrolled in Google’s programme for building sustainable newsrooms.
Working directly with us on monetisation and new revenue.
If you’re serious about connecting with young Africans, tell us what you’re working on.
Story tips, interview requests, MORE100 nominations and anything for the MoreBranches newsroom.